This player spent $2 million in a mobile game. Then he led a boycott.

"Welcome to the complicated world of VIP gamers, also known as “whales,” who spend what many of us might consider to be crazy amounts in their favorite free-to-play games. They are the best of customers, as perhaps 2 percent of players in free-to-play games (where you spend real money on virtual goods) spend any money at all. Those who spend amounts like Barnes has are the rarest of people, and they come to expect good treatment from the game company.

...

Barnes came to my attention because the top clans in Modern War staged a boycott with perhaps 6,000 participants, including 22 of the top 25 player teams in the game. They sent a letter that demanded Gree address problems with the game and communicate with them about changes. Gree had modified the power and value of virtual items after players had purchased them, and it rescinded an item that teams had spent a lot of money to acquire.

...

The thing that these boycotts all had in common was that they were created by the players who loved the games the most. They wanted to fix the games that they loved, and they felt like the company needed to come down from its high perch and talk to them as real people, not sheep to be fleeced. I find the balance between the fans and the company managers to be a delicate tightrope, where neither side should overplay its hand.


http://venturebeat.com/2016/10/14/t...llion-in-a-mobile-game-then-he-led-a-boycott/

HI MINDARK!