MindArk's marketing campaigns begin - Entropia Facebook app online

MindArk's marketing guru Bjorn -ever caring tremendously for great relationships with all the community websites- released the following information earlier today:

Thank you very much Bjorn! Your efforts to keep the community informed and cooperations with all the community websites are really appreciated.


In addition to this news we would like to inform you that the Entropia Facebook app based on Socialtype Bamboo went online but obviously is not completely ready yet. You can access it, maybe even join the Entropia League of Planets and become an Entropia Emissary following this link:

http://apps.facebook.com/entropiauniverse/?ref=EntropiaPlanets.com

A slightly different version is to be found following this link:

http://apps.facebook.com/entropiauniversetest/?ref=EntropiaPlanets.com


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Side note: the "?ref=EntropiaPlanets.com" part is something I made up.

What I think could be a little issue with the facebook app is the fact that it adds a kind of ponzi scheme component while EU doesn't have the best reputation in the 'gaming scene' and is regularly referred to as Ponzi scheme already.

It's theoretically a call for the usual suspects to engage in spamming other people in hope for rewards worth PED.

I mean... if you didn't mention EU to your friends yet why you should start it now all of a sudden? Because of a gamified marketing tool in form of a facebook app.

Let's see what it will bring.

 

Har, not too hard at all, this time the key was in this image:




But it is getting harder because with increased regularity we are finding nothing else but ourselves:

http://www.google.com/search?q=entropia emissary

http://www.google.com/search?q=entropia league of planets


EDIT: Ok, I admit, Bjorn|MindArk gave those links exclusivly to EP in order to create this frontpage article.

 

Imo the EU of the past and present was/is to a large extent 'sponsored' by people for whom one motivation of playing EU is the excitement in the chance of getting a huge loot, the rare item, something really valuabe. Many of them spending multiple times the common 15$/months for something that cannot compete at all with many of the other MMOs you can get for the common/15$.

This situation needs to be changed radically because this kind of players are not able to feed MA + the developers of 7 planets. It's a fatal misconception that mulitplying the scenery and pile of pixels to shoot at will multiply this kind of playerbase because the vast majority simply does care little about what pile of pixels they shot at in what scenery. With maybe a few exceptions people that don't play/gamble the current planets won't play/gamble other planets either.

What is needed is another kind of EU.

The changes cannot be limited to slightly increasing the so-called 'return rate' or the volatility in loot. The excitement, the hope that the next mob will drop something valuable is currently probably the major factor that drives EU. Restricting this factor must go along with massively increasing diversity and quality of gameplay. EU needs to get on eye level with critically acclaimed and succesful other games to reach more potential customers.

And let's face it, compared to many other games...

...the quest system is rubbish
...the skill system is rubbish
...instances are rubbish
...combat systems is rubbish
...story is rubbish (on most planets)
...challenge-reward loops are rubbish
...avatar progress is rubbish
...teamplay in general is rubbish
...guild/society system is rubbish

In general after almost 5 years of development with CE2 the current status of EU is rubbish compared to what others achieve in the same time.

That's what needs to be addressed. There's need of an EU that can compete with other games when it comes to value for money, not in 3 years but NOW.

As long as this has not changed any marketing campaign is sub-optimal. First impression does a lot and you never have a second chance to leave a frist impression.