MindArk: Traction PR Hits a GlandSlam

Let's hope this brings the well-needed changes :)

 

Huh. I coulda sworn Traction had the MA PR contract at some point before this...

 

Ah, here it is. It was FPC. This time it's a "GrandSlam", last time it was a "Hat Trick".

http://www.prnewswire.com/news-releases/traction-prs-hat-trick-63513362.html

 

But they seem to have already been active with MindArk earlier...

"Our staff have worked on accounts such as Atomic Games, Planet Calypso, Codemasters, Sony, Konami, 1C Company, Mad Catz, Universal Studios, Namco, Kemco, THQ, Warner Brothers, and many more."

 

what does means????????

 

....mmmmaybe there will be more to it this time. Maybe. It's possible that Traction ran into the same problem with SEE that MA did... and as the Queen Mary did back when SEE was doing the Trek exhibition there. People do like getting paid, after all.

 

Reminds me of where I live. A college & university paid a consultancy company thousands of £'s to come up with a new name once they would be merged. They came up with the name: Name of town + University.



These management types can make some of the silliest decisions and plenty of companies out there to take them for a ride for all the money they can get...

 

I can't help feeling that MA's marketing effort seems to involve getting other people to do the work for them. From what I read of the facebook marketing it would involve us lot doing the advertising in exchange for rewards of some kind.

 

Tass, yeah... but it was Kraftwerk!

 

It not a bad strategy as long as it not the only way to promote the game. A mix of both are the best. I hope we will see more direct promotion from MA and/or planet partners in the near future.