MSM Arkadia Studios & GUNNAR Optiks Partner to Unite Real with Virtual

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Arkadia’s recent planet update established a solid foundation that gives Arkadia Studios the beginning platform to launch the largest marketing campaign Entropia Universe has ever seen. Developer and CEO, David Dobson, from day one has known that the focus on marketing had to be strategic, with critical thought being given to uniting real with virtual.

The first successful real/virtual marketing endeavor brought us Alienware with many opportunities for acquiring gaming equipment via in-world discoveries, winning auctions, and participating in activities that entered us into random draw scenarios.

The new partnering between Arkadia Studios and GUNNAR Optiks brings yet another opportunity to acquire not only a piece of real world gaming equipment, but also an exciting opportunity to style our virtual avatars with a 3D version of the GUNNAR Vaypar Onyx glasses design. Arkadia and GUNNAR have made a limited number of virtual and real life Vayper Onyx sets available to colonists on Planet Arkadia beginning today (3/20/13) after the Arkadian Sunrise Update 2013.1.1 is released.

According to Cyrus Chen, Arkadia’s Community Manager, “Lucky Arkadians will loot the gaming glasses from GUNNAR while hunting. This is seriously classy eyewear, and I know plenty of players who are going to be excited to see their avatars wearing them. Additionally, players can purchase the real life version directly in the game, so they can look as cool as their avatars!”

GUNNARs are high tech computer eyewear, designed to protect, enhance and optimize your vision. According to Nathaniel Pope, Gunnar’s International Sales & Marketing Manager, “The glasses utilize a number of specific technologies to reduce the stress on your eyes that comes with the hours we now spend staring at computer screens each day.” These technologies include FRACTYL lens geometry, DIAMIX lens material, IONIK lens tints and iFi lens coatings. “The human eye is not set up to look at a screen all day, which is where GUNNARs come to the rescue. We’re very pleased to be able to offer some sets to the colonists of Planet Arkadia,” says Nathaniel, “and we know it will make their gaming experience much more comfortable.”

Arkadia Studios CEO, David Dobson, shares that “Arkadian Sunrise is the update we and our players have been waiting for. There is an enormous amount of content being added which will create a lot of opportunities for players, even those who are new to the game. Our partnership with GUNNAR Optiks comes at the perfect time, and the chance to win these glasses is another great reason to get in and see what this virtual life is all about.”

In nearly two years (May 25th), Arkadia Studios has been methodical and precise in their dedication to continuing with an elevated effort in their development plans to evolve the planet into a more efficient and exciting player experience. It hasn’t been without trials and tribulations, but Arkadia has persevered with a diligence that’s required to address challenges and frustrations in order to find the best possible solutions.

Arkadia’s full press release can be read here, as well as the announcement published at the Arkadia Forum here. However, Arkadia Studios also created www.planetarkadia.com/gunnar, because the GUNNAR promotion represents an opportunity as part of the Arkadian Sunrise Era to globally promote Planet Arkadia across the web.

The Arkadia development team has proven time and again that their decision making process leaves nothing to chance. They employ the realm of possibilities, while leaving themselves open to critical colonist feedback, as well as entertaining the value of other perspectives for fresh ideas toward delivering the most optimum player experience possible.

Arkadia’s Dawn of a New Era is engaging right out the gate, and inspires imagination and anticipation for what the development team might have in store for us based on planet evolution thus far. One thing we know for certain, the A-Team delivers a quality product, and an exemplary level of communication that keeps us informed and prepared for creating our own unique experiences.

Here’s to looking at the universe through GUNNAR eyewear!

If you are interested in trying to win a set of these glasses, simply visit www.planetarkadia.com/gunnar, download Planet Arkadia for free, create your avatar and get active in the game!

Further information about GUNNAR can be found at www.gunnars.com where you can shop directly for the eyewear that suits your needs.

There is also plenty of information available at www.arkadiaforum.com, the official forum of Planet Arkadia.

Follow Planet Arkadia
www.planetarkadia.com – Planet Arkadia Official Site
www.arkadiaforum.com – Official Forums
www.facebook.com/planetarkadia – Follow on Facebook
http://twitter.com/planetarkadia – Follow on Twitter

About Planet Arkadia Pte Ltd
Planet Arkadia Pte Ltd is based in Singapore and was founded in 2010 to bring the virtual world of Planet Arkadia to life. Planet Arkadia was launched ten months later and has quickly become one of the most popular planets in Entropia Universe.

For more information on Planet Arkadia please contact us at the email below or go to the website at:
http://www.planetarkadia.com

Press Contact:
Cyrus Chen
cyrus@arkadiastudios.com

About Entropia Universe AB
Entropia Universe is the largest Real Cash Economy Massively Multiplayer Online Game in the world. Entropia Universe offers players the ability to participate in a virtual world where they have no monthly costs. Its innovative real money economy uses a virtual currency which has a fixed exchange rate with the US dollar. This allows players to deposit and withdraw real funds for their adventures on any virtual planet or in the real world. Entropia Universe uses a state of the art graphics engine to deliver the highest quality visuals in an MMO today.

For more information on Entropia Universe please contact us at the email below or go to the website at:
http://www.entropiauniverse.com

About MindArk
Based in Gothenburg Sweden, MindArk is one of the city’s largest video game publishers contributing to the thriving development community. As the publisher of Entropia Universe, a game space that encompasses multiple planet partners, each with their own unique setting and gameplay style, MindArk focuses on the development and maintenance of the platform. This allows other companies to create unique content for their planets in the game universe and provides an environment in which a real cash economy can flourish.

For more information on MindArk please contact us at the email below or go to the website at:
http://www.mindark.com

With permission granted from Arkadia Studios, content in this article was extracted from the press release distributed to the media and newswires out of Singapore on March 20, 2013.