There has been a flurry of emails as we race to get the Transformers content live and approved and working smoothly before the movie release. It's been pretty awesome to be part of it, but every time I see an email with "Transformer Finals" in the subject, I think I'm going to be tested on Autobots and Decepticons.
I mean, is this at least part of a cross promotion deal, where you managed to place the punch line "Next Island" into some important dialogue in the film or is this just to convince the ten active green dots to visit the movies?
Even if it's not cross promotion, there are benefits. Securing such a big name says a lot about NI's credibility which is always good for investors, and i get the feeling that there might also be a small monetary incentive for the NI team, which is good news both for company and players.