Those weird EU articles and interviews

Wondering about those weird EU articles and interviews that popped up earlier this year?

MindArk's marketing agency is proud enough of them to promote their services with this achievement, this is what they say:

"Maintaining media attention for a game old enough to earn its driver’s license is no easy task. That’s why we decided to celebrate and help roll out content update news by setting up several interviews between the MindArk team and prominent MMO gaming media websites. The interviews gave MMO experts and their readers a unique insight on the company behind the historical game, with one of them leading to a virtual walk-through of Entropia Universe with an editor who had never played it in the past. Our efforts secured awesome coverage placements in key vertical gaming media. Check out some of the notable hits below:​

• https://www.mmorpg.com/entropia-universe/columns/entropia-universe-my-surprise-1000013431
• https://massivelyop.com/2019/02/20/entropia-universe-marks-its-sweet-16-with-gameplay-refinements/
• https://www.mmobomb.com/news/entropia-universe-turning-16-celebrates-big-update/
• https://mmohuts.com/news/entropia-universe-16th-anniversary-qa-mindark/
• http://mmofallout.com/mindark-talks-entropia-universe-16th-anniversary/

"​

Some of the sites they managed to convince to cover EU have less visitors than EntropiaPlanets so I'd not really call them "key vertical gaming media". Lol.

The thing is I happen to have some insights into a MMO site they'd consider "key vertical gaming media" for some time already. The postbox of that sites is constantly flooded with info about major content updates, events and launches of relatively new relatively popular MMOs but only very rarely one of these ever gets covered because it's simply too much.

So I wonder how that worked out for MA's marketing agency. I mean: "Uh, we got this 16 year-old MMO your readers probably never have heard of and that just a bunch of weirdos are still playing but hey, it's got the biggest update of the recent years which changed the control scheme a little bit, that's certainly a reason to extensively cover it after ignoring it for 16 years, right?" Sounds odd... Just like it's odd that none of the articles had any criticism of EU...