MindArk

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MindArk PE AB is a Swedish-based software company responsible for development and maintenance of Entropia Universe, formerly known as Project Entropia. The MindArk headquarters are located in Gothenburg.

Corporate group

The MindArk group consists of fourth seperate entities:

  • MindArk PE AB
  • First Planet Company AB
  • EU Support & Operations AB
  • Ilunova SA de CV i Mexiko AB

The roles of the different companies is explained in the 2010 MindArk financial report:

The parent company is responsible for the development of the three-dimensional platform Entropia Universe, marketing the platform to new partners, monitoring and balancing of the economy and central management of the subsidiaries within the Group.

First Planet Company AB is a partner of the parent at company level and operates the business on the planet Calypso in Entropia Universe.

Entropia Universe Community Support & Operations AB provides maintenance services in Data processing, customer support and web / media for the parent company and its partners' level.

Ilunova SA de CV in Mexico, provides services in programming and customer support to the groups' companies and other planetary partners.

[1]

A fifth entity, Mind Bank AB is currently in development.

MindArk PE AB

Board:
CEO: Jan Eric Haldo Welter Timkrans
Chairman of the board: Lennart John Molander
Hans Olaf Andersson
Ingemar Wahlin
Anna Cornelia Sundstrom

[2]

CTO: Mats Kling
COO: Magnus Eriksson
CMO: Christian Bjorkamn

Official website: mindark.com

First Planet Company AB

CEO: Marco Behrmann

Official website:

Entropia Universe Community Support & Operations AB

CEO: Anna Cornelia Sundstrom

Official website: euso.com

Early history

Startup

The concept design of Project Entropia was initiated in 1995 and was performed by one group of engineers in Switzerland, lead by Benny Iggland, and by one group in Sweden headed by Jan Welter Timkrans. In 1997, it was decided that a new company should be founded with the purpose of implementing the concept designed by the two groups. The company, MindArk AB, was started in 1999, with the purpose of bringing the work of the two groups together, and to finalize the development [3].

Initial funding was obtained through selling shares to investors, both private as well as institutional. Among the larger institutional investors between 1999-2000 were Skandia Liv, Banco fonder and Value Venture Capital AG.

License trouble

In April 2002, the Business Software Alliance (BSA) raided the MindArk offices, after being tipped off that MindArk was running unlicensed copies of software. As a result of the raid, MindArk was forced to close their offices while the investigations took place, resulting in a claim from the BSA that over 600 unlicensed copies of software were discovered in the raid.

MindArk in June 2002 released a statement that Microsoft was behind the bust, "because they see Project Entropia as a threat to their own game 'Asherons Call'" [4][5].

In July 2002, MindArk announced it was considering countersueing the BSA and comapnies involved in the court order for the damages sustained [6][7].

Later on, it turned out the suit had been filed by Microsoft, Adobe, MacroMedia, and AutoDesk. The charges were dropped in 2005. [8].

2003 and onward

The game was ready for launch come 2003, but one of the major investors decided to pull out, leaving the board with no other option than to declare bankruptcy. A number of senior managers saw plenty of potential in the system, and ended up forming a new company, MindArk PE AB which bought the operation of Project Entropia from the now bankrupt MindArk PE. Many of the existing MindArk employees chose to stay, and joined the new company.

Banking License

In March 2009, MindArk released a press released that they were granted an official banking license by the Swedish authorities, allowing them to perform real world banking services to the users of their platform under the name [www.mindbank.se/ Mind Bank AB] [9]. The company is/was to be headed by Hans Andersson.

In the 2009 financial report, released in June 2010, it was revealed that Mind Bank failed to secure the required fundings for the venture (which was a sum of EUR 5 million), and thus MindArk requested for the permission to be revoked. From the financial report, it can be deducted that the plan is to try again at some later point when the required funding will have been secured[10]

References, Links

  1. http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http%3A%2F%2Fwww.mindark.com%2Fpress%2Ffinancial-reports%2Fdocuments%2FMindArk-arsredovisning-2009.pdf&sl=auto&tl=en English translation by Google of the 2009 MindArk Financial Report
  2. http://www.allabolag.se/5566404769/befattningar MindArk corporate overview on allobloag.se
  3. http://web.archive.org/web/20010528050145/http://www.mindark.se/default.asp?page=concept MindArk Business concept and business model on the Internet Archive
  4. http://www.wired.com/techbiz/media/news/2002/06/53534 Pirate Cops Raid MS Gaming Foe on wired.com (June 28, 2002)
  5. http://www.firingsquad.com/news/newsarticle.asp?searchid=4183 MS Forces BSA Raid On Competitor on firingsquad.com (July 30, 2002)
  6. http://www.v3.co.uk/vnunet/news/2119299/games-designer-sue-microsoft Games designer to sue Microsoft on vnunet.com (now v3) (July 2, 2002)
  7. http://www.geek.com/articles/games/mindark-threatens-ms-with-suit-over-raid-2002075/ MindArk threatens MS with suit over raid on geek.com (July 5, 2002)
  8. http://www.gamespot.com/pc/rpg/projectentropia/news.html?sid=6121252&mode=81645 BSA drops lawsuit against MindArk on gamespot (March 29, 2005)
  9. ftp://ftp.mindark.se/pr/Virtual_World_Developer_MindArk_Granted_Real_World_Banking_License.pdf Virtual World developer MindArk granted real world banking license - press release by MindArk
  10. http://translate.google.com/translate?js=y&prev=_t&hl=en&ie=UTF-8&layout=1&eotf=1&u=http%3A%2F%2Fwww.mindark.com%2Fpress%2Ffinancial-reports%2Fdocuments%2FMindArk-arsredovisning-2009.pdf&sl=auto&tl=en English translation by Google of the 2009 MindArk Financial Report