Sven Sandberg

Sven Birger Sandberg is a Civil engineer with a long experience as marketing consultant. He was assigned CEO of AR Universe AB on 01 January 2012. Before he was a member of the board of MindArk.

Official Announcement

New CEO for AR Universe and Calypso

Gothenburg, Sweden – January 31, 2012

Sven Sandberg is the new CEO of AR Universe. ”I am happy that we have managed to recruit Sven to head AR Universe and the Calypso team. Sven has a unique background with extensive experience in both technology, business and marketing”, says Jan Welter Timkrans, chairman of Mindark.

“AR Universe’s major assets are Calypso’s intelligent participants and investors, Calypso’s unique real-cash economy MMO, and the Calypso team of seasoned game developers,” says Sven Sandberg. “I will do my best to ensure we all work together to build the Calypso economy, expand the user base, and have fun.”

David Simmonds will hand over the reins to Sven Sandberg on February 1, to concentrate fully on his role as CEO of the MindArk Group.

• Forum thread: New CEO for AR Universe and Calypso
• Planet Calypso website: New CEO for AR Universe and Calypso

Carreer

• 01 Febuary 2012: CEO of AR Universe AB
• Managing Director of SandbergTrygg AB, a subsidiary of Teleca Au-system AB
• 1999-2004 CEO and main owner of the advertizing agency SandbergTrygg AB after the merger of Sandberg & Co and Bröderna Trygg
• 1999: Director of Midelfart Sonesson AB (formerly known as Wilh. Sonesson AB)
• 1984: Founded Sandberg & Co Reklambyrå AB
• Copywriter at Anderson & Lembke