Become an Emissary for Entropia Universe With New Facebook App

11 April 2012

Original press release[edit]

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Become an Emissary for Entropia Universe With New Facebook App

GOTHENBURG, Sweden, April 11, 2012 /PRNewswire/ -- MindArk, developer and publisher of the largest real money MMO, announced today that it will implement Socialtype's Bamboo software and integrate with Facebook to enable fans to become Emissaries. This software app allows players to gain in-game rewards for their own recruiting initiatives taken on social sites, allowing their friends to easily experience and join the MMO without ever leaving Facebook.

The MindArk experience on Bamboo is being designed and published by Steven-Elliot Altman , bestselling sci-fi author and former Games Director at Acclaim Games. He has brought the atmosphere of the Entropia Universe into the app with its user interface, graphics and storylines. The goal is to have people who use Facebook share not only the deep history of the largest real money MMO on Earth, but to add to the lore with its own unique plots.

The Emissary program will allow fans to join an elite group of Alpha Users who can act as ambassadors for a world their friends may not yet know about. As an Emissary a player can reap fantastic rewards in-game which also equal real money in the real world, simply for doing what they already love. Bamboo now makes it easy for those who revel in the game to earn points by telling their friends and sharing Entropia Universe through their social networks. Every action within the app leads to rewards. By simply distributing the latest news, videos, polls, quizzes, and special offers via Facebook Wall posts, invites and gifts to their friends, players can accumulate rewards. For more information on MindArk or the Entropia Facebook app please visit www.entropiauniverse.com.

About MindArk

MindArk is the developer of the virtual 3D environment Entropia Universe. It is the leading platform for micro transaction driven 3D virtual worlds and MMO games. The Swedish company MindArk, develops, operates and markets Entropia Universe and the Entropia Platform. Entropia Universe is a 3D internet virtual environment with a unique, integrated economic system and stunning graphics. The Entropia Platform is a secure entertainment and business platform, enabling companies and organizations all over the world to build content on differently themed planets all connected inside Entropia Universe

The statements contained in this release that are not historical facts are forward-looking statements. The Company cautions readers of this press release that a number of important factors could cause MindArk's actual future results to differ materially from those expressed in any such forward-looking statements. MindArk and the MindArk logo are registered trademarks of MindArk. All other company names mentioned herein may be trademarks of their respective owners.

For more information on MindArk please contact us at the email below or go to our website at http://www.mindark.com

About Socialtype

San Francisco, CA-based Socialtype is a leading developer of social media applications for the game industry. Bamboo, Socialtype's flagship Social Rewards Platform for Facebook and Twitter, is the most effective player acquisition tool available on social networks. It allows any game company to have its own branded "Ambassadors Club" right out of the box. The platform offers an entertaining, compelling and inexpensive way for game developers and publishers to distribute content and recruit new users by leveraging the friends of core players. With Bamboo, game companies can slash user acquisition costs, while increasing the engagement, retention and lifetime network value of their current player base. For more information on Socialtype services, please visit http://www.socialtype.com.

For further information, please contact:

MindArk Media:

David Tractenberg

(310) 453-2050 x111

david@tractionpr.com

Facebook® is a registered trademark of Facebook Inc.

SOURCE MindArk

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Become an Emissary for Entropia Universe With New Facebook App

Original press release[edit]

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